Nov 25 2012, 10:02am CST | by Luigi Lugmayr
'Iron Man 3' will not be a ''serious movie''.
Marvel Studios producer Kevin Feige insists the latest installment in the franchise will take some ''very unique directions'' which will include further exploration of Robert Downey Jr.'s character Tony Stark.
He said: ''It's not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you'll see in 'Iron Man 3' is some very unique directions that were taken.''
'Iron Man 3' director Shane Black admits the crew are simply aiming to make the superhero action movie ''fresh and different'' rather than compete with this year's 'Avengers Assemble', which saw Iron Man team up with fellow superheroes Captain America (Chris Evans), The Hulk (Mark Ruffalo) and Thor (Chris Hemsworth).
He explained: ''We're not aiming for bigger, necessarily. We're aiming for different and fresh and new.
''It's all about capturing that lightening in a bottle feel, about trying to get as much into this as we can. We're looking to get a ton of thrills into a short space, to make a nice little stew for you.''
Robert believes it was the ''right'' time to release 'Avengers Assemble' and he hopes 'Iron Man 3' will taste similar success to the superhero film when it drops next year.
He said: ''You can dissect why it was the right movie with the right people and the right director at the time. But we feel the same way about 'Iron Man 3' now.''
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at email@example.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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