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Bollywood is known as 'item number' abroad, Irrfan calls for change

Nov 11 2013, 11:08pm CST | by IANS

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

Abu Dhabi, Nov 12 — Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in...

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1 year ago

Bollywood is known as 'item number' abroad, Irrfan calls for change

Nov 11 2013, 11:08pm CST | by IANS

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

Abu Dhabi, Nov 12 — Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

"We cannot continue being known as item number filmmakers. Bollywood is known as an item number, and we have to change that. We have to connect with a universal audience in a way that they think that there is some interesting kind of cinema coming out of India," Irrfan told IANS here.

"We need to find a universal language, which I think 'Qissa' will be able to strike a chord with, and 'The Lunchbox' has done in a big way," added the 46-year-old, who beats the Bollywood hero cliche with his talent.

The actor is well-versed with the language of cinema the world over. His work takes him around the globe, he works in the international arena and his movies appeal as a whiff of fresh air to an audience for whom Bollywood has only been about songs and dances.

He has delivered powerful performances in films like "The Namesake" and Oscar winning films "Slumdog Millionaire" and "Life of Pi", and at the home turf, he has amassed accolades for movies like "Maqbool" and "Paan Singh Tomar".

Irrfan-starrer "The Lunchbox", a unique, simply-told story of an exchange of notes and thoughts between a lonely man and a lovelorn lady via a lunchbox, has been appreciated in festival circuits the world over.

"Qissa", screened at the seventh Abu Dhabi Film Festival (ADFF), seems to be working up the same magic.

It's not a light-hearted drama. In fact, as Irrfan said, "It is meant to shake you, not please you", but the Punjabi movie has a "universal" quality which helped its multi-layered messages transcend to a multi-ethnic audience at ADFF.

"We need to find a way of telling stories where a universal audience finds itself engaged in the storytelling. That's one thing we need to do, and that's one thing we have not been doing," said Irrfan, who believes the onus lies on directors and producers.

"There are new directors who are trying to tackle subjects which weren't dealt with earlier. 'Madras Cafe' is an example because we don't make political films, but that's a well-made movie," he added.

Along with the change in the nature of subjects and storytelling, India also needs a renewed understanding of the importance of an Oscar, advised the versatile actor, whose "The Lunchbox" was a frontrunner as the country's selection for the foreign language film category at the Academy Awards this time.

Gujarati film "The Good Road" was chosen over "The Lunchbox". Irrfan is not complaining, but he believes a larger understanding of the ballgame needs to persist.

"You can't make a film and sit in your room and watch it. You have to change the perception about Indian cinema when you go to universal audience, and what better way to say that your film is universally accepted than (be at the) Oscar?

"Even your film's business multiplies a lot. We need to go universal, and how do you do that? Not by winning some award which is happening in India...Our awards are all for TRPs. And a National Film Award doesn't carry as much weightage as here in the US," said Irrfan, who won a best actor National Award for "Paan Singh Tomar" earlier this year.

"As a filmmaker and as an industry, we need to establish our presence in bigger markets. That's what Hollywood is doing in India, and that's what we need to do in the rest of the world," he said.

(Radhika Bhirani can be contacted at radhika.b@ians.in)


Source: IANS


3 weeks ago

Star Wars Episode VII: It's a Wrap!

Nov 3 2014 9:58am CST | Source: movie fanatic

It’s been a long time coming for Star Wars fans, but the hard work has paid off for the cast and crew of Star Wars: Episode VII. They’re done! It’s a wrap! J.J. Abrams posted a thank you note that went out to the entire cast and crew of Star Wars: Episode VII as principal photographer for the sci-fi epic is officially done. Now, it’s time for editing, music and special effects works. But first… it’s time to party! Star John Boyega posted a pic from the party, and we’v ...
Source: movie fanatic   Full article at: movie fanatic


3 weeks ago

Exxon Mobil Reports Strong Third-Quarter Earnings

Nov 1 2014 7:10am CDT | Source: bidness etc

Exxon Mobil Corporation (XOM) reported third-quarter results yesterday before the opening bell. Stock increased 0.4% during the first hour of trading due to strong financials backed by the strong performance of the downstream segment, which completely offset weakness from the upstream segment. The downstream segment is involved in refining and marketing (R&M) related activities, which received a boost in performance due to declining crude oil price. ...
Source: bidness etc   Full article at: bidness etc


4 weeks ago

Abrams' "Star Wars" Gets One IMAX Scene

Oct 31 2014 5:29am CDT | Source: dark horizons

Filmmaker J.J. Abrams has confirmed to Variety that, despite all the talk of the production crew of "Star Wars: Episode VII" making use of IMAX cameras, only one action sequence from the film will be done in the giant screen format. He says: "The benefits outweigh the headache of shooting on IMAX cameras. The opportunity to have an action sequence for this movie done in IMAX's natural format was too delicious ...
Source: dark horizons   Full article at: dark horizons


4 weeks ago

BP Plc Beats Earnings Estimates Despite Decline In Profits

Oct 28 2014 12:14pm CDT | Source: bidness etc

BP Plc (ADR) (BP) reported results for the third quarter of its fiscal year 2014 (3QFY14, ended September 30, 2014) before the opening bell today. The stock is up 1.5% at $42.49 as of 1:07 pm EDT. BP reported revenue of $93.9 billion, down 2.8% year-over-year (YoY) and missing consensus estimates of $94 billion by only 11 basis points (bps). The company has now missed revenue estimates for five consecutive quarters. Adjusted net income declined ...
Source: bidness etc   Full article at: bidness etc


4 weeks ago

Abu Dhabi mulls additional film tax rebates

Oct 27 2014 11:43pm CDT | Source: screen daily

Existing production rebate, which has drawn Stars Wars and Fast & Furious 7, may be complimented with an infrastructure incentive. Warner Bros, Sony, Paramount heading to the ...
Source: screen daily   Full article at: screen daily


4 weeks ago

Abu Dhabi: Beirut Fund Launches Finance Program

Oct 26 2014 1:30pm CDT | Source: variety

The Beirut-based Arab Fund for Arts and Culture (AFAC), supporter of four Arab pics at the Abu Dhabi Film Festival, has launched a self-financing platform called the Arab Creativity and Entrepreneurship Fund, which is seeking to have a far-reaching impact on how arts are financed in the region. In March, AFAC issued a thousand symbolic... ...
Source: variety   Full article at: variety


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