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Bollywood is known as 'item number' abroad, Irrfan calls for change

Nov 11 2013, 11:08pm CST | by IANS

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

Abu Dhabi, Nov 12 — Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in...

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40 weeks ago

Bollywood is known as 'item number' abroad, Irrfan calls for change

Nov 11 2013, 11:08pm CST | by IANS

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

Abu Dhabi, Nov 12 — Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

"We cannot continue being known as item number filmmakers. Bollywood is known as an item number, and we have to change that. We have to connect with a universal audience in a way that they think that there is some interesting kind of cinema coming out of India," Irrfan told IANS here.

"We need to find a universal language, which I think 'Qissa' will be able to strike a chord with, and 'The Lunchbox' has done in a big way," added the 46-year-old, who beats the Bollywood hero cliche with his talent.

The actor is well-versed with the language of cinema the world over. His work takes him around the globe, he works in the international arena and his movies appeal as a whiff of fresh air to an audience for whom Bollywood has only been about songs and dances.

He has delivered powerful performances in films like "The Namesake" and Oscar winning films "Slumdog Millionaire" and "Life of Pi", and at the home turf, he has amassed accolades for movies like "Maqbool" and "Paan Singh Tomar".

Irrfan-starrer "The Lunchbox", a unique, simply-told story of an exchange of notes and thoughts between a lonely man and a lovelorn lady via a lunchbox, has been appreciated in festival circuits the world over.

"Qissa", screened at the seventh Abu Dhabi Film Festival (ADFF), seems to be working up the same magic.

It's not a light-hearted drama. In fact, as Irrfan said, "It is meant to shake you, not please you", but the Punjabi movie has a "universal" quality which helped its multi-layered messages transcend to a multi-ethnic audience at ADFF.

"We need to find a way of telling stories where a universal audience finds itself engaged in the storytelling. That's one thing we need to do, and that's one thing we have not been doing," said Irrfan, who believes the onus lies on directors and producers.

"There are new directors who are trying to tackle subjects which weren't dealt with earlier. 'Madras Cafe' is an example because we don't make political films, but that's a well-made movie," he added.

Along with the change in the nature of subjects and storytelling, India also needs a renewed understanding of the importance of an Oscar, advised the versatile actor, whose "The Lunchbox" was a frontrunner as the country's selection for the foreign language film category at the Academy Awards this time.

Gujarati film "The Good Road" was chosen over "The Lunchbox". Irrfan is not complaining, but he believes a larger understanding of the ballgame needs to persist.

"You can't make a film and sit in your room and watch it. You have to change the perception about Indian cinema when you go to universal audience, and what better way to say that your film is universally accepted than (be at the) Oscar?

"Even your film's business multiplies a lot. We need to go universal, and how do you do that? Not by winning some award which is happening in India...Our awards are all for TRPs. And a National Film Award doesn't carry as much weightage as here in the US," said Irrfan, who won a best actor National Award for "Paan Singh Tomar" earlier this year.

"As a filmmaker and as an industry, we need to establish our presence in bigger markets. That's what Hollywood is doing in India, and that's what we need to do in the rest of the world," he said.

(Radhika Bhirani can be contacted at radhika.b@ians.in)

IANS

Source: IANS

 
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Source: Deadline  Full article at: Deadline
 

 
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"Star Wars: Episode VII" Heads To Ireland

Jul 24 2014 10:37am CDT | Source: dark horizons

The Irish Office of Public Works (OPW) has confirmed to a local publication that Disney/Lucasfilm will be shooting scenes for "Star Wars: Episode VII" off the coast of County Kerry in Ireland. Filming is set to take place around Skellig Michael, a World Heritage-listed island in the Atlantic Ocean, 11.6 km west of the Iveragh Peninsula in County Kerry. The Skellig is home to some ancient Christian Monastic ruins. It's unknown at this time though when filming will com ...
Source: dark horizons   Full article at: dark horizons
 

 
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J.J. Abrams Confirms Shooting 'Star Wars Episode VII' in IMAX

Jul 9 2014 12:57am CDT | Source: ace showbiz

The 'Star Trek Into Darkness' helmer posts on Twitter a picture of IMAX camera on the movie set in Abu Dhab ...
Source: ace showbiz   Full article at: ace showbiz
 

 
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4

6 weeks ago

J.J. Abrams teases IMAX filming on Star Wars: Episode VII

Jul 8 2014 11:55pm CDT | Source: Total Film

J.J. Abrams has tweeted a new image from the set of Star Wars: Episode VII, teasing a glimpse of an IMAX camera against a sandy backdrop. The image is accompanied by the hashtag #bestformatever and seems to be a clear indication that at least part of the new film will be shot using the camera. #bestformatever pic.twitter.com/fs6JcTALmZ — Bad Robot (@bad_robot) July 8, 2014 The shot appears to have been taken during ...
Source: Total Film   Full article at: Total Film
 

 
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3

6 weeks ago

New "Star Wars" To Get IMAX Sequences

Jul 8 2014 6:12pm CDT | Source: Dark Horizons

The official Twitter account for J.J. Abrams' Bad Robot production company today posted a photo that seems to confirm a longstanding rumor - that at least part of the upcoming "Star Wars: Episode VII" is being shot with IMAX cameras. Abrams directed "Star Trek Into Darkness" and produced "Mission: Impossible Ghost Protocol," each of which boasted approximately h ...
Source: Dark Horizons   Full article at: Dark Horizons
 

 
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2

6 weeks ago

Kevin Smith describes Star Wars Episode VII set visit

Jul 7 2014 5:51am CDT | Source: Total Film

Kevin Smith was lucky enough to visit the set of Star Wars: Episode VII last month, and even though he's probably signed an NDA the size of a Death Star, he's given some cool details about his experience. "[Abrams] had sent me an email out of the blue while they were shooting in Abu Dhabi last month," Smith said. "So we go to the set and they're actually shooting, and they're shooting - and this ...
Source: Total Film   Full article at: Total Film
 

 
Update
1

6 weeks ago

Kevin Smith Talks "Star Wars Ep 7" Set Visit

Jul 6 2014 7:44pm CDT | Source: Dark Horizons

One of the lucky few to have visited the set of J.J. Abrams' "Star Wars: Episode VII" so far has been filmmaker Kevin Smith. He's signed a non-disclosure agreement, so can't quite talk about his experience, but did drop some new information during a film festival appearance in Switzerland on Saturday. Here's the transcript: "[Abrams] had sent me an email out of the bl ...
Source: Dark Horizons   Full article at: Dark Horizons
 

 

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