Feb 20 2013, 1:40pm CST | by Luigi Lugmayr
Los Angeles, Feb 21 — Singer Rihanna, who recently unveiled her first fashion line, has teamed up with luxury cosmetics brand MAC to release four collections in an year under the name RiRi (Hearts) MAC.
"When you think of make-up, the brand that pops into your mind, for something legit, is MAC. Whatever colour you want, it's like 'Let's go to MAC'," contactmusic.com quoted Rihanna as saying.
"I have been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand," she added.
Rihanna's first release with MAC will be a new spin on the company's Ruby Woo red lipstick titled RiRi Woo. The lipstick's release will coincide with the singer's Diamonds World Tour concerts on May 4 and May 5 in New York.
John Demsey of MAC's parent company Estee Lauder insisted Rihanna will be a long-term collaborator with the brand.
"This was not a front. This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation," Demsey said.
"Each one has its own vibe, look, special make-up packaging and flavour. This is really the convergence of pop culture, fast fashion, and iconic style and makeup," he said.
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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