Feb 8 2013, 1:24am CST | by Luigi Lugmayr
Los Angeles, Feb 8 — Singer Adam Levine launched his debut scent at a party at the Premiere Fragrance Installation here.
Speaking at the party, he said: "It smells really good. I couldn't conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I am really happy because it has my name on it."
The 33-year-old has created scents for both men and women and insisted it was important to do both.
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